The Amazon cloud, explained.

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AWS - or Amazon Web Services is changing the way people are thinking about the way we compute.

More specifically, Amazon Web Services is all about cloud computing. Cloud computing is getting to be a pretty over-used term nowadays.

The way we see it, cloud computing is pretty simple. Instead of running as many computers as you can afford, let someone else do it.

Amazon is doing exactly this with their Amazon Web Services initiative.

Instead of you buying as many computers as you can afford and running them, Amazon Web Services gives you access to its vast data center - you can use as many computers as you want, for as long as you want, and you only pay by-the-hour for what you use.

The same goes for storage and communication - you pay for each gigabyte you store and you pay for each message that you send and receive. The cost is very small; literally fractions of pennies in most cases.

Amazon is well-suited to doing this. Over the last 10 years or so, Amazon has honed its computing, storage and messaging infrastructure expertise in the unforgiving world of e-commerce. Today, Amazon.com is one of the busiest, and most reliable web properties in the world. The same infrastructure that drives this site is what is being made available through Amazon Web Services.

What makes AWS really revolutionary is that it enables individuals and companies to offload the responsibilities of computing, storage and messaging to Amazon. This enables us to concentrate on our core business.

Amazon Web Services truly offers computing as a utility - we can use as much as we want, and we only ever pay for what we use.

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